Topics: Four-Wheel Traffic

Four-Wheel Travel is Up: Ideas to Make Sure Your Truckstop is Prepared for the Increased Traffic [Podcast]

With the increase in four-wheel traffic, trucktops and travel centers need to be clean, well-staffed and fully stocked. In this episode of NATSO's podcast, industry veteran Eliote Duarte shares his expertise on what truckstops and travel centers should be doing to excel. More

Attracting Four-Wheel Diesel Drivers & Converting Them to Inside Sales Members Only Join or Login

The traveling public can make up an essential part of truckstop and travel plazas' overall sales, and making the most of this customer segment means moving them off of the fuel islands and inside the store. Stop Watch sat down with those within the industry to learn more about how operators are tapping into four-wheel drivers to boost overall sales and provide the best customer service. More

Truckstop Operators Prepare for the Vehicles and Customers of the Future

The customers of tomorrow, as well as the vehicles they drive, are changing, and during the closing keynote address at NATSO Connect, forward-thinking truckstop and travel plaza operators learned more about what lies ahead. During the session, Susan Alt, senior vice president of public affairs for Volvo Trucks, and Frank Beard, analyst of convenience store and retail trends at GasBuddy shared their insights into how truckstops can meet the changing needs of professional and four-wheel drivers. More

A Destination Spot for the Professional Truck Driver and the Local Community in Columbia, South Carolina Members Only Join or Login

This spring, TravelCenters of America (TA) opened a new Petro Stopping Center in Columbia, South Carolina. The 42,000-square-foot facility has eight diesel lanes, parking for 134 trucks, 10 showers, a CAT Scale, a Minute Mart convenience store, a very large game center, a t.v./movie room and a workout room. More

Tap Into Retail Trends To Shape Renovations at Your Truckstop Members Only Join or Login

A remodel or renovation can give a location a face-lift and improve its aesthetics, but to be truly effective, changes should also strive to improve the store layout, offerings and merchandising in ways that reflect the latest sales trends. When done right, remodels can help operators increase sales and attract new customers. More

Take Advantage of Holiday Sales

The winter holidays bring additional sales opportunities for truckstops and travel plazas. Not only do locations see an increase in the number of four-wheeler passengers stopping in as they travel to be with friends and family, professional drivers are often on the look out for gifts for loved ones while they’re out on the road. And while Thanksgiving and Christmas are still a couple months away, now is the time to create sales strategies that will increase sales and profits. More

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