Topics: Marketing & Retail

Stunning Skylight and More at Space Age Travel Center

Space Age Fuel is a family-owned business created in 1982. Planning for the Castle Rock facility started about three years before crews broke ground in mid-2021. The $10 million truck stop is located at I-5’s exit 52. Today, the location includes an 11,000-square-foot building with a travel center and an A&W fast-food restaurant. More

Advice on Getting Customers Inside Your Travel Center to Buy

Travel centers are seeing increased competition from c- stores and non-retail companies that are catering to professional drivers, making it more important than ever for operators to get to know their customers, leverage their behavior and provide more to those who are already stopping. Darren Schulte, NATSO’s vice president of membership, and Christine Schoessler, NATSO’s chief operating officer, share opportunities for growing revenue. More

What Is In and What Is Out for Travel Center Design

A 2023 poll from NATSO members found that 63 percent are ‘likely’ to invest in a rebuild or remodel during the next 12 to 18 months. Enter Darren Schulte, vice president, membership, NATSO and Michael Lawshe, president, Paragon Solutions, to the podcast conversation to tell us what is IN and what it OUT for travel center design. More

Attract Customers, Give Direction with the Right Mix of Signs for Your Travel Center

Outdoor signage at truck stops and travel centers can enhance the customer experience, provide direction, convey essential information, and build the company's brand. More

20 Million Americans are Planning a RV Holiday Vacation: Take Advantage of the Traffic at Your Travel Center

RVers, like truckers, need fuel, food and parking near major highways. Darren Schulte, NATSO’s vice president of membership, said RV travelers are often an untapped customer base. “If RVers aren’t on your radar, they should be,” he said. “Locations offering dump stations, fresh water, laundry and propane have unknowingly already done the hard work to attract RVers, so be sure to capitalize on it,” he said. More

Seven Ways to Spread Holiday Cheer This Season at Your Travel Center

Darren Schulte, vice president of membership for NATSO, said drivers often look for fun and unique gift items when they stop at a NATSO member location. Holiday promotions and seasonal items can do well. Trail's Travel Center in Albert Lea, Minnesota, for example, has created beautiful displays to take advantage of seasonal opportunities. More

Great Ideas Abound at NATSO Members' Travel Centers

NATSO members’ locations are bursting with great ideas inside, outside and even in the restrooms. Here are four great ideas we’ve gathered from NATSO members. More

Davy Crockett TA Travel Center Dazzles

Opened in 1976, Davy Crockett TA Travel Center is a family-owned business located in Greeneville, Tennessee. The location has 300 parking spots and eight diesel and eight gas lanes. Take a visual tour to see some of the best practices at Davy Crockett TA Travel Center. More

Eleven Great Takeaways from the Great Ideas! Workshop at NATSO Connect 2023

Whether you were lucky enough to take part in the Great Ideas! Workshop at NATSO Connect in person or are learning about it from afar, here are 11 takeaways that can get your creative juices flowing. More

Six Fun Takeaways from the NATSO Connect 2023 Retail Tour

Attendees at NATSO Connect 2023 got a first-hand look at three best-in-class locations in the Dallas area and walked away with new insights and ideas. Here are six fun takeaways from the tour. More

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