Fueling America’s Travel Center Network
NATSO empowers truck stop and travel center operators by uniting members, staff, and suppliers to fuel profitability, foster community, and champion political progress.
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The NATSO Foundation is completely autonomous and relies solely on your support. Please consider a donation to the NATSO Foundation to enable the continued success of its programs.
Research on Professional Driver Buying
The NATSO Foundation has released the 2026 Annual Professional Driver Buying Behavior at Travel Centers Survey Toolkit.
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Latest Updates
Five Key Findings on Driver Buying Behavior at Travel Centers
The NATSO Foundation has released its 2026 Annual Professional Driver Buying Behavior at Travel Centers Survey Toolkit, giving truck stop and travel center operators new insights into the factors shaping where professional drivers choose to stop, their wants and needs, and what makes them return to a location. The survey revealed that truck stops and travel centers are competing not only on location and fuel price, but also on the overall stopping experience. Operators focusing on efficiency, safety, cleanliness and value have incredible opportunities to attract customers, increase loyalty and convert customer traffic into sales. Key findings include: Very few drivers plan their stops far in advance, making awareness and visibility critical to attracting customers. Most drivers—42%—said they plan their fuel stops the same day. The top factors drivers consider when choosing a truck stop are fuel prices, plenty of parking and easy access to the interstate…
NATSO Foundation Releases 2026 Professional Driver Buying Behavior Toolkit
The NATSO Foundation has released its 2026 Annual Professional Driver Buying Behavior at Travel Centers Survey Toolkit, giving truck stop and travel center operators new insights into the factors shaping where professional drivers choose to stop, their wants and needs, and what makes them return to a location. The toolkit found that while fuel prices remain important, drivers increasingly evaluate travel centers based on the overall experience, including parking availability, cleanliness, safety, lighting, convenience and loyalty rewards. “Drivers are making decisions based on the full experience, not just cost,” said Amy Toner, executive director of the NATSO Foundation. “Operators that invest in safe, clean and efficient locations will be better positioned to attract drivers and ensure repeat visits.”
NATSO Welcomes T Lines as a Chairman’s Circle Member
FOR IMMEDIATE RELEASEDATE: June 9, 2026 ALEXANDRIA, VA — NATSO, representing America’s travel centers and truck stops, is pleased to welcome T Lines as a new Chairman’s Circle member. Through this […]
NATSO, SIGMA Urge Treasury Department to Finalize Rule for “Section 45Z” as Congress Intended
FOR IMMEDIATE RELEASEDATE: June 8, 2026 ALEXANDRIA, VA. — NATSO, representing the nation’s truck stops and travel centers, andSIGMA: America’s Leading Fuel Marketers, praised President Trump and his Administration for […]
About Our Members
NATSO is the national association representing truck stops, travel centers and off-highway transportation energy providers. Our members are critical to moving America.
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Fighting for Your Interests in the NATION’S CAPITAL
Government policies impact your business every day. NATSO serves as the industry’s leading voice on Capitol Hill and across the federal regulatory agencies advocating on behalf of truck stops, travel centers and transportation energy providers.
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