The NATSO Foundation created a toolkit in collaboration with the NATSO Foundation’s 2026 Food and Beverage Steering Council to provide industry insights into successful food operations and best practices and serve as an inspiration as operations look for their next great idea in food service. “Drivers and travelers are looking for food options that are fast, convenient, consistent and worth stopping for,” said Amy Toner, executive director of the NATSO Foundation. “This toolkit helps operators evaluate their foodservice programs through the customer’s eyes and identify opportunities to strengthen the overall travel center experience through food.”

Beverage offerings inside of truck stops and travel plazas can be a powerful driver of sales, bringing customers inside and often prompting additional purchases of snacks or foodservice items. Travel centers should have their eye on these five trends in beverages.

FOR IMMEDIATE RELEASEDATE: August 4, 2026 ALEXANDRIA, Va. — NATSO, the association representing America’s travel centers and truck stops, is pleased to welcome Surface Tech as a new Chairman’s Circle […]