I have written about digital signage before (and before) — it is one marketing tool that I am very passionate about. Retailers and food service providers and many other businesses around the world are committing to digital signage and you should too.
While we have seen some truckstop operators move into this space, many have chosen not to or have entered into it only half willingly. They often put the digital media or some other form of TV based marketing equipment in, but don’t really implement a full program to help drive sales and profitability. During a recent weeklong trip to visit with members and nonmembers between Houston and New Orleans, I unfortunately saw many out-of-order display TVs.
All is not lost in this space, however, as I have also seen a couple of great examples of digital media in locations like St. Rose Travel Center in New Orleans, La. and NOCO Express in Buffalo, N.Y. They are getting behind the medium and learning ways that it can help drive sales, profitability, reduce marketing costs in labor and in collateral costs, and really improve brand awareness. More