As truckstops and travel plazas undergo change, many are finding themselves with empty offices and under utilized t.v. rooms and video arcade rooms. There are a number of ways you can use that space, but have you noticed the explosion of frozen yogurt? Crafted fresh frozen yogurt shops are popping up as quickly as Starbucks once did. You see them everywhere. Some of the more popular ones are Menchies, Red Mango, Pink Berry, Yogurt Land, Orange Leaf, Sweet Frog and of course TCBY—an old standard which has been given a new breath of life thanks to the craze.
The statistics back it up. Take a gander at some of these statics from a recent research paper from Mintel. For the 2011-2013 period, frozen yogurt saw a whopping 74 percent increase in sales, growing to $486 million in 2013 from $279 million in 2011.
“The expanding array of snack options, as well as a lack of product innovation, contributed to this performance," said Beth Bloom a food and drink analyst at the consumer research firm Mintel. "In contrast, the frozen yogurt segment has benefitted from a perfect storm of factors, including the growing popularity of yogurt among U.S consumers, the growing acceptance of frozen yogurt as a snack, and a perception of a higher health profile that coincides with increased attention placed on better-for-you products." More