Topics: Marketing & Retail

Truckstops and Travel Centers Appeal to Four-Wheel Customers Through Beer

Truckstops and travel centers historically haven’t focused on beer, but the pandemic has brought an increase in alcohol sales. As our daily lives are disrupted, people are craving indulgences. Especially right now, the category can be a top seller depending on operators’ locations and customers. More

Jiffy Trip Locations Are Big, Bright and Breaking the Travel Center Mold [Podcast]

Alex Williams, Chief Operating Officer, Jiffy Trip came on the podcast to offer advice on what to sell in your drive thru's, the scoop on building an H20 cave and shares what is next for Jiffy Trip. More

Attract and Keep Customers at Your Travel Center with Effective Sign Design

A shopper study by BrandSpark and Better Homes and Gardens found that 64 percent of respondents said they have failed to find a business because the signage was too small or unclear. More

Liberty Travel Plazas Unveils New Brand Name

Liberty Travel Plazas unveiled a new name and brand identity for the company and will now be known as Onvo. More

Three Things Truckstops Should Keep in Mind this Holiday Season

The holidays are approaching quickly, and the fourth quarter can be an ideal time to capture additional sales. “In reality, it might be one of the best years for us for holiday sales in a long time,” said Darren Schulte, vice president of membership for NATSO. Schulte sat down with Amy Toner, vice president of publishing and digital content, to discuss truckstop and travel plaza sales this holiday season More

Liberty Travel Plazas Unveils New Brand Name of Onvo and Playful Identity [Podcast]

NATSO's podcast was lucky enough to sit down with members of the Onvo leadership and their design firm to learn more about the big rebrand. More

NATSO Launches a COVID-19 Reopening Buyer’s Guide

NATSO's new COVID-19 Reopening Buyer’s Guide is your tool to find solutions to operate safely and profitably during the next phase of the COVID-19 pandemic. More

From Staffing to Diesel Pumps: Ideas to Grow Your Travel Center Business [Podcast]

Don Quinn, NATSO Service’s vice president, and Darren Schulte, NATSO's vice president, membership, frequently consult for travel centers and truckstops. They help travel centers grow their business. Oftentimes, that means coming out and spending a few days onsite doing a complete evaluation, but it also means answering a lot of critical operational questions to help those expanding their travel center business or entering the market. In this episode, they explore some of the frequently asked questions they receive as they help those new to the industry. More

Navigating the CBD Category at Your Truckstop: NATSO Webinar

NATSO has lined up two CBD industry experts to help you navigate this emerging category on a webinar on Wed., Sept. 9 at 1 p.m. eastern. More

Truckstop and Travel Center Layout and Merchandising in the Time of COVID-19 [Podcast]

Retailers across the country are changing their layouts and display strategies to allow customers to quickly and safely shop while following social distancing guidelines. Should your truckstop make some of these changes? Darren Schulte, NATSO's vice president, membership contends that good truckstops and travel centers should use this time to re-evaluate their merchandising strategy. More

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