Naf Naf Grill is a fast-casual Middle Eastern concept that’s on a mission to bring the best flavors of the Middle East to the masses in a simple, affordable, fast-casual setting.
With a flexible layout, minimal SKUs and a category of food that appeals to both professional drivers and four-wheel customers, Naf Naf Grill made a great partner for Love's Travel Stops & Country Stores.
“They are, as you know, as good as it gets in terms of the way they operate their business," added Willman.
Listen to gather three takeaways for truck stops and travel centers from Willman, including:
- Embrace diversity in food flavors. Alternate food options like Middle Eastern cuisine can set your travel center apart and cater to a wider palate.
- Try different partnerships. Consider the importance of operational flexibility to accommodate different settings and customer expectations.
- Listen to your customers. Feedback and data-driven partnerships can lead to fruitful collaborations that benefit both parties.
// The Truck Stops Here Podcast is a NATSO Foundation program. The NATSO Foundation is the research, education and public outreach subsidiary of NATSO, Inc. The NATSO Foundation provides programs and products aimed at strengthening travel plazas’ ability to meet the needs of the traveling public through improved operational performance and business planning. Visit www.natsofoundation.org for more information. (Donate to the NATSO Foundation here.)
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