Topics: Customer Loyalty

Key Considerations When Building or Updating an App for Your Travel Center

Key Considerations When Building or Updating an App for Your Travel Center

Mobile apps can strengthen your brand, boost customer loyalty and provide excellent customer insights, but they won’t add any value if customers don’t use them. With an increasingly competitive retail landscape, it is essential that businesses stand out, and Stop Watch sat down with Peter Rasmussen, CEO and founder of Convenience and Energy Advisors, to learn more about the benefits of mobile apps, essential features and common mistakes. More

JJ’s Travel Plaza Focuses on its Employees and Community

JJ’s Travel Plaza Focuses on its Employees and Community

Today, the company operates JJ’s Travel Plaza along with seven convenience stores. As a family-run business, family members are involved in the day-to-day operations. “The team members see us out in the stores and our hands-on involvement in what's going on and not just ruling for the boardroom, so to speak,” Nick Stanley, vice president of back of the house for JJ’s Travel Plaza said. More

Thorntons Rewards Professional Drivers with New Loyalty Program [Podcast]

Thorntons Rewards Professional Drivers with New Loyalty Program [Podcast]

Scott Harris, manager of fleet for Thorntons LLC, and Amy Nicholson, senior manager, digital and loyalty marketing at Thorntons LLC, joined NATSO's podcast to share about Thornton's loyalty program.  More

Mobile App and Web Ordering at Truckstops and Travel Centers with Smooth Commerce [Podcast]

Mobile App and Web Ordering at Truckstops and Travel Centers with Smooth Commerce [Podcast]

Truckstop and travel center customers want to order ahead for pick-up and delivery at your location. This episode with Smooth Commerce will help you better understand why and how to offer it. More

The Importance of an Average Ticket at Your Truckstop [Infographic]

Converting customers into purchasing customers and growing the average tickets has a direct impact on the bottom line. More

Great Idea in Action: We Pump Wednesday

During lunch on Wednesdays at the truckstops of Miller Oil Co. in Norfolk, Virgina, customers are treated to the unusual luxury of having their fuel pumped. More

15 Consumer Trends Shaping Retail Operations Today And in the Future from Coca Cola [Infographic]

Being in the retail business, consumer trends greatly shape the truckstop and travel plaza business. During NATSO’s fall board meeting, Coca-Cola shared these key consumer trends. Truckstop operators should read them and take note on how they will impact their business—both today and five years from now. More

Coffee Promotions: Loyalty

Club or member cards are still one of the most popular and efficient promotion mechanisms in the market today. More

Truckstop and Travel Plaza Employees Perform Exceptional Acts

Truckstop and travel plaza employees are always going above and beyond the call of duty for their customers. Share a story of then one of your employees performed an exceptional act of kindness or courtesy. More

History, Homemade Food and a Driver Focus in Wapakoneta, Ohio

A history-packed past, made-from-scratch food and an emphasis on customer service keep customers flocking to L.G. Truckers City dba TA Wapakoneta in Wapakoneta, Ohio. More

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