Liberty Travel Plazas unveiled a new name and brand identity for the company and will be known as Onvo, effective immediately. The rebrand includes a new name and logo, a fully redesigned website, refreshed loyalty program and an updated store design. One of the key elements of the rebrand is the company’s new mascot: a bird, also named Onvo, which represents the company's commitment to providing guests with a friendly, memorable experience every time.
“While our old identity served us well over the past 30-plus years, it was time for us to update our brand to something that reflected our dedication to delivering experiences that leave our guests happy and fulfilled,” said Andy Aulakh, Chief Business Development Officer and Founder. “I truly believe we’ve done that with Onvo.”
The company also has introduced a short commercial announcing the rebrand.
Onvo was founded in 1988 in Tunkhannock, Pennsylvania, by Sonny Singh and Andy Aulakh. Today it is headquartered in Scranton and has grown into a network of more than 50 businesses, including 32 travel plazas and gas stations, 23 quick-service and full-service restaurants, and five hotels located throughout Northeastern and Central Pennsylvania, with the company recently branching into neighboring upstate New York.
While the name and visual identity of the brand is changing, the ownership and team will remain the same. Remodeling of key stores will begin later this fall, and all stores are expected to be remodeled by the end of summer 2021. The company is planning a celebration to commemorate the launch of the new brand.
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