I shared with the reporter the story of doing a quick survey at a NATSO member location to help the owner determine why truck drivers were stopping at his location. In this instance, the member thought the main reason drivers were stopping at his location was the price of their fuel. However, the reason was the friendliness of their staff.
I think a lot of our independent members who are putting a priority on providing the personal touch would get the same survey results.
Here are a few ideas on providing the personal touch at your truckstop. More