Opportunities Abound at Travel Centers to Serve Professional Drivers and Grow Wallet Share Toolkit
Truck stops and travel centers provide essential services connecting professional drivers with the food, fuel and amenities that keep them and the economy moving. To help the nation’s truck stop and travel center operators better understand fleets, drivers and their needs, NATSO Services launched a survey of company drivers, leased drivers, independent owner/operators and fleet owner drivers in 2022.
For the 2023 edition, NATSO Services asked hundreds of owner-operators, leased drivers and company drivers how often they fuel, rest and shop at travel centers during their work week, what brings them inside and their expectations around wait times, employee interaction, and food and loyalty preferences.
Created by the NATSO Foundation—the NATSO Foundation is the research, education and public outreach subsidiary of NATSO Inc. The NATSO Foundation provides programs and products aimed at strengthening travel plazas’ ability to meet the needs of the traveling public through improved operational performance and business planning. The foundation is completely autonomous and relies solely on donations.
Reach out to Amy Toner, executive director of the NATSO Foundation, at atoner@natso.com or (703) 739-8570 for more information on the NATSO Foundation.
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