Topics: Truckstop Business

What Innovative Retail Technology Should Travel Centers Embrace Now?

Peter Rasmussen, CEO and Founder, Convenience and Energy Advisors, and Christine Schoessler, NATSO's COO, take a deep dive into travel center technology, offering both insights on what technologies to adapt and concrete tactics to make them a reality. More

Ideas to Reduce Shrink at Your Travel Center as Retail Theft Increases

Isaiah Britt, merchandising manager for Donna’s Truck Stop in Marysville, Washington, said shrink of even small items can add up to big losses. “If you’re stealing $100 from me, that has a bigger impact than if you’re stealing from Walmart,” he said. More

A Look at JJ’s Travel Plaza, Family Owned and Operated Since 1980

Nick Stanley, vice president of JJ’s, joined the podcast to talk about the family-owned and operated convenience store and travel plaza JJ's, which is headquartered in Huntington, Indiana. More

Draw on Actionable Data to Improve Operations at Your Travel Center

Information is a pool in which truckstop and travel plaza operators can either sink or swim, and when used correctly, information can provide valuable insights to improve operations. More

Creating a Strong Brand for Your Travel Center with Stephanie Stuckey, CEO of Stuckey's Corporation

After wowing the audience at NATSO Connect, Stephanie Stuckey, CEO of Stuckey's Corporation, hopped behind the podcast desk to share more about creating and curating a unique brand-building experience. More

Tools to Develop Your Brand Strategy - Video and Worksheets Members Only Join or Login

Are you struggling to develop your brand's niche to gain a competitive advantage? Look no further than this informative video overview by NATSO's Vice President of Branding and Marketing, Andrew Evans. In this video, we'll explore the essential elements of developing a strong brand strategy, including developing your brand personality, identifying your points of differentiation, defining your brand imagery, and more. We'll also provide an example of a fictional brand strategy and offer fillable slides to help NATSO members define their niche. Don't miss out on this valuable opportunity to take your branding efforts to the next level! More

6 Ideas for Improving Professional Drivers' Experience at the Pump

Professional drivers’ experience at the fuel pump is very important to their experience. There are several elements travel centers should consider when thinking through the driver experience. Gather six ideas for improving drivers’ experience at the fuel pump. More

Travel Center Ideas to Improve Professional Drivers’ Experience at the Pump

Professional drivers’ experience at fuel pump can turn either them into loyal customers or send them running to the competition. There are several elements truckstop and travel plaza operators should consider when thinking through the driver experience, including how well equipment works, ways to speed the fueling experience and how to use the pumps to boost inside sales. More

Community, Loyalty and Great Food at Cubby's

The NATSO Foundation's podcast snagged Delone Wilson, president at Cubby's Inc. at NATSO Connect to learn about Cubby's Inc. Cubby’s Inc. has been the operator of convenience stores in Nebraska, Iowa, and South Dakota since 1979. Wilson shared about Cubby's work in the community, its world-famous food and their Bear Bucks loyalty program. More

NATSO’s Day on Capitol Hill Returns May 15-17 at the Watergate Hotel

NATSO’s Day on Capitol Hill, the annual gathering when industry leaders meet with their lawmakers to discuss issues affecting the travel center and truckstop industry, is scheduled to be held May 15-17 at the Watergate Hotel in Washington, D.C. More

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